by Admin
Posted on 22-11-2022 09:31 am
Technical seo is a huge topic.
The main goal with technical seo is to ensure that
search
engines can easily
find
, crawl and index all of the
pages
on your website. But in recent years, technical seo has expanded to include topics like
site
loading speed, mobile optimization and more. To be honest, most site owners don’t need to worry that much about technical seo. (especially if your site runs in wordpress. )but that doesn’t mean you should ignore technical seo altogether. One wrong move and your entire site could get deindexed. With that, here’s an overview of how to get your technical seo in order (no coding skills required).
seo (search engine optimization) is the process of making a website more visible in search results, also termed improving search rankings . Search engines crawl the web, following links from page to page, and index the content found. When you search, the search engine displays the indexed content. Crawlers follow rules. If you follow those rules closely when doing seo for a website, you give the site the best chances of showing up among the first results, increasing traffic and possibly revenue (for ecommerce and ads). Search engines give some guidelines for seo, but big search engines keep result ranking as a trade secret.
Title metadata is responsible for the
page
titles displayed at the top of a browser window and as
the headline within search
engine
results. It is the most important metadata on your page.
For those with a cms website, the web team has developed an automated system for creating
the meta title for each webpage based on your page title. This adds to the importance
of using well-thought-out page titles rich with
keyword
phrases.
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The goal of seo is to raise your ranking in organic search results . There are different practices for optimizing adwords, shopping, and local results. While it may appear that so many competing elements taking up real estate on serps push the organic listings down, seo can still be a very powerful, lucrative effort. Considering that google processes billions of search queries daily , organic search results are a very large slice of a very large pie. And while there is some up-front and ongoing investment required to secure and maintain organic rankings, every click that sends traffic to your website is completely free.
Constant website analysis, alerts, and error reports limitations: only shows a handful of technical seo issues, the top 1,000 backlinks and top 1,000 organic keywords google search console gives you a taste of what the most used search engine thinks of your website. You can use it to check and fix technical issues on your website, see important seo data like clicks, impressions and average ranking position, submit sitemaps and more. If ranking in search engines like bing and yandex are important to you, then take note that they have their own “search console” too. See the relative search popularity of topics limitations: none google trends shows the popular search terms over time, which is useful for uncovering seasonal variations in search popularity amongst other things.